The Design
Our philosophy is to design versatile and timeless garments with a contemporary look. We avoid working in specific seasons as our garments are created to be seasonless and suitable for most climate zones. The clothes are designed to be easy to mix and match so that our customers can save time while dressing and focus on more important stuff. Most pieces in the collection works both for the office and evening depending how you style it!
The Fabrics
We put a lot of effort in selecting fabrics and suppliers both for the look but also for the overall technical qualities. Our focus is to source fabrics that are REACH compatible and OEKO TEX certified when possible. The fabrics that we currently source are manufactured in Italy, France, South Korea or Turkey. We look for qualities such as overall look, comfort, wrinkle resistance, water washable and durability.
The Manufacturing
The clothes are manufactured in Estonia as we like to keep a close oversight over the production. We work with a small factory which allows us to produce smaller volumes and avoid over stocking.
The Versatility
We design clothes that can be worn for many occassions - from the office to the party. Our attention to details is reflected in the design process and we make clothes that have an exclusive look but still at a mid price point.
Machine washable
So far dry cleaning is still not enironmentally friendly in a broader sense. We therefore try to use water washable fabrics as much as possible. All fabrics that we use at the moment except the cady fabric are in fact water washable.